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Cable News Ratings in Free-Fall Across The Board

Experts have some ideas as to what could be causing the stunning slump.

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As the world continues to march toward some ever-present future calamity, it appears as though Americans are growing sick and tired of the apocalyptic rhetoric of the infotainment industry.

Where once the cable “news” networks relied on strict rules of journalism to fill the airwaves, they’ve not begun to rely ever more consistently on some editorialized version of events.  They need the angst and the conflict in order to keep your attention through the commercial breaks, thus keeping the lights on and the salaries high.

But viewers are growing tired of the circus, and a recent ratings slump proves it.

While most people would say 2020 was one of the worst years on record, the same might not be said by cable news executives. All the pandemic turmoil and election strife of 2020 saw audiences glued to cable news channels, leading to a surge in viewership.

For example, 2020 daily viewership for Fox News was up 40.3% from 2019 numbers, according to Nielsen data analyzed by Bloomberg Intelligence. Another standout example: CNN saw 2020 daily viewership up a staggering 79.8% for the year.

Then came 2021, however…

But 2021 saw a major reversal in the viewership fortunes of the major cable news networks. Check out how steeply daily viewership dropped across all major cable news channels in 2021 compared to 2020:

Fox Business: -47.5%
CNN: -40.5%
Fox News: -34.6%
MSNBC: -29.7%
CNBC: -19.0%

While some of these numbers are surely the result of an “off-year” for elections, the incredible drops of CNN and Fox, in particular, belie some much larger issue.

Experts have suggested that “burnout” could be to blame, particularly as the daily news feeds that we received are largely filled with negative stories, impending doom, and political bickering.  And, with a global pandemic still hovering overhead, there are a great many viewers tuning out for the sake of their own mental health.

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Musk Steps Back from Twitter Purchase After ‘Fake Users’ Concern

Or is Musk a better negotiator than we give him credit for?

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Free speech advocates around the world have been rejoicing in recent days, as Tesla CEO Elon Musk appeared to be on the verge of purchasing social media giant Twitter.

The site, which has grown restrictive for conservative viewpoints in recent years, was going to be “unlocked” by Musk, who firmly believed that a more open, inclusive Twitter would be a much more powerful tool than previously imagined.

But now, as his team uncovers concerns about the site’s real user number, Musk is taking a step back.

Tesla billionaire Elon Musk has put his plan to buy Twitter on what he called a temporary “hold,” raising fresh doubts about whether he’ll proceed with the $44 billion acquisition.

Musk tweeted early Friday that he wanted to pinpoint the number of spam and fake accounts on the social media platform. He has been vocal about his desire to clean up Twitter’s problem with “spam bots” that mimic real people, and he appeared to question whether Twitter was underreporting them.

But the company has disclosed in regulatory filings that its bot estimates might be low for at least two years, leading some analysts to believe that Musk could be raising the issue as a reason to back out of the purchase.

Musk wasn’t shy about his issue.

“Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of users,” Musk tweeted Friday morning, indicating he’s skeptical that the number of inauthentic accounts is that low.

The eccentric billionaire would go on to insist that he still fully intends to purchase the site, leading some to speculate as to whether or not this might be a simple negotiating tactic.

 

Free speech advocates around the world have been rejoicing in recent days, as Tesla CEO Elon Musk appeared to be on the verge of purchasing social media giant Twitter. The site, which has grown restrictive for conservative viewpoints in recent years, was going to be “unlocked” by Musk, who firmly believed that a more open, inclusive Twitter would be a much more powerful tool than previously imagined. But now, as his team uncovers concerns about the site’s real user number, Musk is taking a step back. Tesla billionaire Elon Musk has put his plan to buy Twitter on what he called a temporary “hold,” raising fresh doubts about whether he’ll proceed with the $44 billion acquisition. Musk tweeted early Friday that he wanted to pinpoint the number of spam and fake accounts on the social media platform. He has been vocal about his desire to clean up Twitter’s problem with “spam bots” that mimic real people, and he appeared to question whether Twitter was underreporting them. But the company has disclosed in regulatory filings that its bot estimates might be low for at least two years, leading some analysts to believe that Musk could be raising the issue as a reason to back out of the purchase. Musk wasn’t shy about his issue. “Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of users,” Musk tweeted Friday morning, indicating he’s skeptical that the number of inauthentic accounts is that low. The eccentric billionaire would go on to insist that he still fully intends to purchase the site, leading some to speculate as to whether or not this might be a simple negotiating tactic.  

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Sony Bucks Beijing By Refusing to Censor Spiderman Movie

At least someone is refusing to capitulate to China.

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China has long been exploiting their citizenry, thanks to their commitment to the cruel tenets of authoritarian communism and their unwavering disregard for even the most basic of human rights.  This has allowed the CCP to treat Chinese citizens like cattle, working low-paying jobs to produce goods that can then flood the international market, essentially milking them for money.

In order to keep the people of China happy in this arrangement, the government has had to severely limit the sorts of ideas that can be viewed in art or books, lest their human livestock were to get some strange ideas about freedom.

In order to do this, China has leveraged their enormous consumer base against some of the west’s most powerful entertainment companies, demanding that they tamp down certain references in books, films, television, and music.

A recent attempt to manipulate one Marvel’s biggest blockbusters has not gone Beijing’s way, however.

Sony reportedly refused the Chinese government’s demand to scrub the Statue of Liberty from Spider-Man: No Way Home.

According to Puck on Sunday, citing “multiple sources,” the Chinese government requested the Statue of Liberty be digitally removed from the film, despite its inclusion in a pivotal scene. Sony rejected the request.

The Chinese government then asked if the Statue of Liberty could be, according to Puck, “minimized in the sequence: if Sony could cut a few of the more patriotic shots of [Tom] Holland standing atop the crown, or dull the lighting so that Lady Liberty’s visage wasn’t so front-and-center.” Sony considered the request, but declined.

China has demanded several changes to major movies throughout the years, including a massive adjustment to the end of Fight Club, in which the protagonists’ plot to destroy the credit banking system was removed and replaced with an epilogue stating that all of the characters involved were arrested by police…even the character that was a figment of someone’s imagination the whole time.

China has long been exploiting their citizenry, thanks to their commitment to the cruel tenets of authoritarian communism and their unwavering disregard for even the most basic of human rights.  This has allowed the CCP to treat Chinese citizens like cattle, working low-paying jobs to produce goods that can then flood the international market, essentially milking them for money. In order to keep the people of China happy in this arrangement, the government has had to severely limit the sorts of ideas that can be viewed in art or books, lest their human livestock were to get some strange ideas about freedom. In order to do this, China has leveraged their enormous consumer base against some of the west’s most powerful entertainment companies, demanding that they tamp down certain references in books, films, television, and music. A recent attempt to manipulate one Marvel’s biggest blockbusters has not gone Beijing’s way, however. Sony reportedly refused the Chinese government’s demand to scrub the Statue of Liberty from Spider-Man: No Way Home. According to Puck on Sunday, citing “multiple sources,” the Chinese government requested the Statue of Liberty be digitally removed from the film, despite its inclusion in a pivotal scene. Sony rejected the request. The Chinese government then asked if the Statue of Liberty could be, according to Puck, “minimized in the sequence: if Sony could cut a few of the more patriotic shots of [Tom] Holland standing atop the crown, or dull the lighting so that Lady Liberty’s visage wasn’t so front-and-center.” Sony considered the request, but declined. China has demanded several changes to major movies throughout the years, including a massive adjustment to the end of Fight Club, in which the protagonists’ plot to destroy the credit banking system was removed and replaced with an epilogue stating that all of the characters involved were arrested…

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