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CRASH: The NBA Loses Half Its Audience Since 2011

The NBA continues to suffer ratings disasters, with ABC falling 45 percent since the 2011-12 season.



The ultra woke NBA continues to suffer ratings disasters, with ABC falling 45 percent since the 2011-12 season, TNT down 40 percent, and ESPN off 20 percent.

It was determined in May that the NBA lost 13 percent over the “bubble” coronavirus season and when headed into the final week of the 2020/2021 season, the ratings for ESPN, ABC, and TNT’s broadcasts were all down roughly 13 percent over the 2019/2020 season — the latter of which included the games in the NBA “bubble.”

But a loss of only 13 percent year-over-year does not really tell the whole tale. To see how badly the NBA is really doing in its TV ratings, one must go back a decade.

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Since 2011, the league has lost nearly half its audience.

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Compared to 2019, TNT’s 2021 slate dropped 19%, from 1.5 million to 1.2 million. ESPN fell even further, down 26%, from 1.6 million down to under 1.2 million.

NBA commissioner Adam Silver once blamed cable packages for collapsing ratings. Has he seen what his sport is doing on ABC, the NBA’s sole broadcast partner? ABC tanked 25% between 2019 and 2021, going from 3.6 million to 2.7 million. That’s a new all-time low. Since 2011-12, ABC’s NBA broadcasts are down more than 45%. Nearly half of the audience has left.

The league’s TV ratings have done nothing but decline for years.

Like nearly all TV, the NBA is suffering a decline because customers cutting the cable. But the NBA has suffered a far worse decline than most other TV shows, and even worse than many other sports. While others have lost fans, the NBA has fallen precipitously.

As Breitbart Sports noted in April, the NBA is not even able to earn the number of viewers that tune in for regular network fare.

Historically, sports out-earns any regular TV series, but the average viewership for the league’s games ias only 2.83 million last season. For comparison, recent episodes of the NBC crime drama, The Blacklist averaged about 3.3 million viewers, while one of ABC’s biggest shows, medical drama, The Good Doctor, averaged just over four million per week.

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VIRAL VIDEO: Hockey Fans Belt US National Anthem in Stirring Moment

The moment was simply magical.



For as much controversy as has been manufactured around the National Anthem, there is still nothing quite like witnessing a powerful rendition of a song that brings so many of us pride here in the United States. In the annals of sports history, there are but a few moments of anthemic joy that stand atop the list, with this author’s personal favorite being the incredibly salient and pointed version performed by Whitney Houston at the Super Bowl in 1991: Now, 30 years and some months later, another unforgettable anthem moment has arrived. Nassau Coliseum was roaring with energy Wednesday night as fans in attendance belted out the National Anthem before the New York Islanders Game 6 victory over the Boston Bruins in a viral moment that is sure to give anyone chills. Nicole Raviv regularly sings “The Star-Spangled Banner” before Isles games at the Coliseum but on Wednesday night she was overpowered by the crowd, even turning over the microphone to the fans. “My heart is full. The coliseum will forever have the best backup singers in the #NHL,” Raviv wrote on Twitter. A moment like this was made for social media, and it soon spread like wildfire. The fans were ready, however, after a microphone glitch forced them to join in on the anthem just two games earlier.

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Jason Whitlock Launches New Hour-Long Show

Whitlock has thoroughly upset the left with his common-sense talk on sports and American culture



Jason Whitlock has thoroughly upset the left with his common-sense talk on sports and American culture, and now he is about to upset them even more with a new, hour-long program in partnership with The Blaze. Per the recent announcement: On July 6, Whitlock and Blaze Media will launch an hour-long daily podcast/digital TV show, “Fearless with Jason Whitlock,” from a newly acquired and renovated Nashville studio. In addition, Whitlock and Blaze Media will partner on a writing vertical, Fearless, that will explore the intersection of sports, culture, faith, and race. Whitlock will serve as founder and editor-in-chief of the vertical that will live on The writing platform is still in development. “We couldn’t be more thrilled to be partnering with Jason Whitlock on this exciting new project,” said Blaze Media CEO Tyler Cardon. “Jason is authentic, entertaining, and fearless, all of which make him a perfect fit for the Blaze Media brand. He also has great vision and an extraordinary ability to cut through the noise. We’re also excited to be broadening our programming to include a daily show about sports and culture, and to be able to chart that territory with a singular talent like Jason is an honor.” “Blaze Media shares my values — love of God and country, laughter, and a belief that nothing is more liberating than a fearless pursuit of truth,” said Whitlock, the well-known former Kansas City Star columnist and ESPN and FOX Sports personality. “Blaze is the perfect launching pad for what I want to accomplish in the media space. Fearless will aspire to be a beacon of truth and fun, two things sorely missing in the America that Nike, China, and LeBron James are plotting.” Some of Whitlock’s former co-workers will join him in the new effort. The Blaze will…

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