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CRASH: The NBA Loses Half Its Audience Since 2011

The NBA continues to suffer ratings disasters, with ABC falling 45 percent since the 2011-12 season.

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The ultra woke NBA continues to suffer ratings disasters, with ABC falling 45 percent since the 2011-12 season, TNT down 40 percent, and ESPN off 20 percent.

It was determined in May that the NBA lost 13 percent over the “bubble” coronavirus season and when headed into the final week of the 2020/2021 season, the ratings for ESPN, ABC, and TNT’s broadcasts were all down roughly 13 percent over the 2019/2020 season — the latter of which included the games in the NBA “bubble.”

But a loss of only 13 percent year-over-year does not really tell the whole tale. To see how badly the NBA is really doing in its TV ratings, one must go back a decade.

Since 2011, the league has lost nearly half its audience.

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Per Outkick:

Compared to 2019, TNT’s 2021 slate dropped 19%, from 1.5 million to 1.2 million. ESPN fell even further, down 26%, from 1.6 million down to under 1.2 million.

NBA commissioner Adam Silver once blamed cable packages for collapsing ratings. Has he seen what his sport is doing on ABC, the NBA’s sole broadcast partner? ABC tanked 25% between 2019 and 2021, going from 3.6 million to 2.7 million. That’s a new all-time low. Since 2011-12, ABC’s NBA broadcasts are down more than 45%. Nearly half of the audience has left.

The league’s TV ratings have done nothing but decline for years.

Like nearly all TV, the NBA is suffering a decline because customers cutting the cable. But the NBA has suffered a far worse decline than most other TV shows, and even worse than many other sports. While others have lost fans, the NBA has fallen precipitously.

As Breitbart Sports noted in April, the NBA is not even able to earn the number of viewers that tune in for regular network fare.

Historically, sports out-earns any regular TV series, but the average viewership for the league’s games ias only 2.83 million last season. For comparison, recent episodes of the NBC crime drama, The Blacklist averaged about 3.3 million viewers, while one of ABC’s biggest shows, medical drama, The Good Doctor, averaged just over four million per week.

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Sports

WATCH: College Coach Gets Mayo Bath After Big Bowl Win

No thank you.

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While college football has long been steeped in tradition, there’s a very real possibility that we’ve hit the limit.

In Auburn, you have the toilet-papering of the local trees after a big win.  At Georgia Tech, the Ramblin’ Wreck motors out onto the field before every home game.  In Death Valley, (the one in South Carolina), Clemson players all pay tribute to a rock before taking to the gridiron.

And now, after you win the Duke Mayonnaise Bowl, the winning coach gets absolutely drenched in the popular sandwich spread.

The new college football tradition of dumping food on top of a winning coach after a bowl game now includes mayonnaise.

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South Carolina coach Shane Beamer was the recipient of a mayo bath after the Gamecocks beat North Carolina 38-21 in the Duke’s Mayo Bowl.

And, because you have to witness this nightmare to believe it:

How did they get these otherwise serious college coaches to agree to the eggy, oily shower?

Both Beamer and North Carolina coach Mack Brown agreed ahead of time to get doused with mayo if their team won the game. Duke’s agreed to donate $10,000 to charity if the winning coach would agree to a mayo bath.

Coaches beware:  You’re going to need some goggles if Frank’s Red Hot ever sponsors a bowl game.

While college football has long been steeped in tradition, there’s a very real possibility that we’ve hit the limit. In Auburn, you have the toilet-papering of the local trees after a big win.  At Georgia Tech, the Ramblin’ Wreck motors out onto the field before every home game.  In Death Valley, (the one in South Carolina), Clemson players all pay tribute to a rock before taking to the gridiron. And now, after you win the Duke Mayonnaise Bowl, the winning coach gets absolutely drenched in the popular sandwich spread. The new college football tradition of dumping food on top of a winning coach after a bowl game now includes mayonnaise. South Carolina coach Shane Beamer was the recipient of a mayo bath after the Gamecocks beat North Carolina 38-21 in the Duke’s Mayo Bowl. And, because you have to witness this nightmare to believe it: https://twitter.com/YahooSportsCFB/status/1476642499733213186?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1476642499733213186%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fca.sports.yahoo.com%2Fnews%2Fsouth-carolina-coach-shane-beamer-gets-mayonnaise-dumped-on-his-head-after-dukes-mayo-bowl-win-200544852.html How did they get these otherwise serious college coaches to agree to the eggy, oily shower? Both Beamer and North Carolina coach Mack Brown agreed ahead of time to get doused with mayo if their team won the game. Duke’s agreed to donate $10,000 to charity if the winning coach would agree to a mayo bath. Coaches beware:  You’re going to need some goggles if Frank’s Red Hot ever sponsors a bowl game.

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COVID-19 Shuts Down Major American Sports League

Is omicron coming for your favorite sport next?

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Over the course of the last several weeks, the omicron variant of COVID-19 has begun to spread swiftly throughout the world, thankfully with mostly mild effects and a low rate of severe illness associated with it.

But, while fewer people appear to be getting deathly ill from omicron, it’s still pinging all sorts of precautionary protocols for companies and organizations who require testing.  This includes one of America’s most beloved sports leagues, who announced late on Monday that they’d be temporarily suspending the season in order to get a better hold on the situation.

The NHL took to Twitter late Monday to announce a brief pause to its season, two games before a scheduled Christmas break due to the surge in COVID-19 cases.

The post said that team facilities will be closed through Christmas, and players will report back to their teams on Dec. 26, “which shall be used for testing, practice and/or travel only.”

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ESPN reported that 11 teams have suspended operations this week due to coronavirus infections and more than 15% of its players were in virus protocols. The league said no player can enter facilities—unless they are being tested—until they have a negative test result.

The full statement can be read below:

There have been similar issues of player availability in both the NFL and NBA of late, with both leagues considering rule and schedule changes in an effort to accommodate the the fans and the teams themselves.

Over the course of the last several weeks, the omicron variant of COVID-19 has begun to spread swiftly throughout the world, thankfully with mostly mild effects and a low rate of severe illness associated with it. But, while fewer people appear to be getting deathly ill from omicron, it’s still pinging all sorts of precautionary protocols for companies and organizations who require testing.  This includes one of America’s most beloved sports leagues, who announced late on Monday that they’d be temporarily suspending the season in order to get a better hold on the situation. The NHL took to Twitter late Monday to announce a brief pause to its season, two games before a scheduled Christmas break due to the surge in COVID-19 cases. The post said that team facilities will be closed through Christmas, and players will report back to their teams on Dec. 26, “which shall be used for testing, practice and/or travel only.” ESPN reported that 11 teams have suspended operations this week due to coronavirus infections and more than 15% of its players were in virus protocols. The league said no player can enter facilities—unless they are being tested—until they have a negative test result. The full statement can be read below: https://twitter.com/PR_NHL/status/1473128722484113412?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1473128722484113412%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.foxnews.com%2Fsports%2Fnhl-says-it-will-pause-season-due-to-covid-19-concerns There have been similar issues of player availability in both the NFL and NBA of late, with both leagues considering rule and schedule changes in an effort to accommodate the the fans and the teams themselves.

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