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For a Decade Media Pushed Fake Story that a Hispanic Janitor Invented Hot Flaming Cheetos

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The media spent the last ten years pushing the now debunked claim that a Hispanic janitor at Frito-Lay’s Rancho Cucamonga plant invented the flavoring for Hot Flamin’ Cheetos.

It was the perfect story for the left-wing media that aches to have success stories for minorities, and Richard Montañez has fooled them for years. Montañez claimed that he invented the flavoring on his own time in California and then battled discrimination at work to get recognition for addition to American snacking culture.

But now it has come to light that Montañez did no such thing. He has been lying and the media bought the fake news hook, line, and sinker.

Indeed, Montañez has made an entire career out of going around and pushing his lie that he invented the popular snack chips. According to MSN, he makes up to $50,000 an appearance to talk up his fake inventor story.

He also sold a book entitled, “Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive.” Not only that, but TV star Eva Longoria is about to produce a bio picture on Montañez invention claims.

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… and it’s all bull crap.

Frito-Lay says that it has no records whatever that Montañez had anything to do with the Cheetos flavor.

“None of our records show that Richard was involved in any capacity in the Flamin’ Hot test market,” Frito-Lay wrote in a statement to The Times, in response to questions about an internal investigation whose existence has not been previously disclosed. “We have interviewed multiple personnel who were involved in the test market, and all of them indicate that Richard was not involved in any capacity in the test market.

“That doesn’t mean we don’t celebrate Richard,””the statement continued, “but the facts do not support the urban legend.”

Cheetos officials now report that their records (and early news reports) say that Hot Flamin’ Cheetos was concocted by company operatives out of the Chicago and Detroit offices.

Cheetos MBA Lynne Greenfeld also spoke up about her part in selling the flavor. She says it was one of her first projects in the 1980s. And she worked out of Chicago. No one in California had anything at all to do with the brand.

There are plenty of other facts proving that Montañez had nothing to do with the flavor.

But the leftist media has been pushing this lie for years. And Hollywood is going full speed ahead with the lie despite the facts.

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About the Author:
Warner Todd Huston has been writing editorials and news since 2001 but started his writing career penning articles about U.S. history back in the early 1990s. Huston has appeared on Fox News, Fox Business Network, CNN, and several local Chicago News programs to discuss the issues of the day. Additionally, he is a regular guest on radio programs from coast to coast. Huston has also been a Breitbart News contributor since 2009. Warner works out of the Chicago area, a place he calls a "target rich environment" for political news.