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Google SUED! Justice Department Takes on Big Tech

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While we were all reveling in the newfound wonder and convenience of the internet, there were very few among us who were looking at the big, big picture.

This was the Information Revolution – the only one of its kind that we know about – and we should have been much more careful about how we proceeded.   We could have learned a lesson from the Industrial Revolution, after which we were kicking ourselves for allowing the barons of industry to hoard all of the cash and abuse the labor force.

Now, we’ve let the sultans of Silicon Valley take over the flow of information and capital online, and it’s about time that something be done about it.

The Justice Department and several states sued Google on Tuesday, alleging that its dominance in digital advertising harms competition.

The government alleges that Google’s plan to assert dominance has been to “neutralize or eliminate” rivals through acquisitions and to force advertisers to use its products by making it difficult to use competitors’ products.

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The antitrust suit was filed in federal court in Alexandria, Virginia. Attorney General Merrick Garland was expected to discuss it at a news conference later Tuesday.

Google’s advertising practices were at center stage.

The DOJ’s suit accuses Google of unlawfully monopolizing the way ads are served online by excluding competitors. This includes its 2008 acquisition of DoubleClick, a dominant ad server, and subsequent rollout of technology that locks in the split-second bidding process for ads that get served on Web pages.

Google had no comment as of the time of this writing.

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About the Author:
As a lifelong advocate for the dream promised us in the Constitution, Andrew West has spent his years authoring lush prose editorial dirges regarding America's fall from grace and her path back to prosperity. When West isn't railing against the offensive whims of the mainstream media or the ideological cruelty that is so rampant in the US, he spends his time seeking adventurous new food and fermented beverages, with the occasional round of golf peppered in.




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