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Politics

KAN-CELED: Kanye West Loses Adidas Deal and More

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While Kanye West has long reveled in the idea of being one of the most controversial hip hop artists of the modern era, he’s now about to be wallowing in it, too.

That’s because West, who is now asking people to call him “Ye”, is facing an enormous societal backlash after making uncouth and antisemitic comments regarding people of the Jewish faith.

Adidas on Tuesday ended its partnership with Ye, formerly known as Kanye West, after the musician made a series of offensive and antisemitic comments.

The German sneaker company was only one of the companies who dropped west early in the week.

Hours later, Gap and then Foot Lockersaid they would immediately remove Yeezy products from its stores.

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“Foot Locker, Inc. does not tolerate any form of antisemitism, or hateful and discriminatory behavior. While we remain a partner with adidas and carry a wide assortment of their collections – we will not be supporting any future Yeezy product drops,” a Foot Locker spokesperson said.

Gap also shut down YeezyGap.com, which now redirects to the Gap website.

“Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values,” said Gap, which announced in September that it would end its partnership with Ye. The clothing retailer said at the time it would sell through its remaining Yeezy inventory.

The news comes just days after West suggested that he could say antisemitic things and Adidas would go along with it.

The move by Adidas is believed to have removed Ye’s status as a billionaire as well, belying the enormity of his sponsorship deal.

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About the Author:
As a lifelong advocate for the dream promised us in the Constitution, Andrew West has spent his years authoring lush prose editorial dirges regarding America's fall from grace and her path back to prosperity. When West isn't railing against the offensive whims of the mainstream media or the ideological cruelty that is so rampant in the US, he spends his time seeking adventurous new food and fermented beverages, with the occasional round of golf peppered in.




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