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Liz Warren’s Phony, Beer-Guzzling PR Stunt Explained

You can see the smoke and mirrors if you look closely enough.

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Liz Warren

Elizabeth Warren just couldn’t wait.  Her desire to jump head first into the 2020 election cycle began yesterday as she announced that she had formed an exploratory committee to examine her chances at winning the White House.

Of course, Warren will have a massive, uphill battle ahead of her.  Not only will there likely be countless other democratic candidates emerging from the woodwork in the coming weeks, but she gambled and lost big on a DNA stunt several months ago that tarnished her credibility mightily.

The public relations team working with Warren will have to remedy this embarrassment and fast.  That’s why, just hours after announcing her candidacy, Warren was convinced to live stream herself cooking and drinking beer; a classic political move meant to connect the candidate to the “everyman” archetype.

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Well, I suppose if she can’t claim to be Native American anymore, she’ll have to settle for claiming to be ‘MERICAN.

Many saw the move as blatant pandering to voters in the middle, politically, and in the middle class economically.

The problem with that is that this video is nothing short of Hollywood, under the veneer of “down home” goodness.

First of all, Warren’s kitchen is lit like a movie set.  No matter her distance from the camera, she is in perfect lighting.  I don’t suggest trying to duplicate this at home without some extra lighting equipment.

Then there’s the “cameo” from her husband who appears to have been standing next to the refrigerator  to which Warren walked to retrieve her beer.  The PR firm likely didn’t want it to look like Warren was some bossy ballbuster who made her husband bring her drinks.  That doesn’t play well in the midwest.

Then comes the most telling bit for this author:  Warren’s thoughtful concealment of the beer label.  You can almost catch her remembering to do so when she first appears back on camera.  This is coached behavior, undoubtedly, with Warren’s team not looking to alienate any particular brand.  All we know is that Warren waited to get back on camera to twist the top off, so we know it isn’t some snooty, artisanal craft beer that you need a bottle opener for.  It’s ‘MERICAN beer.

Certainly, Warren has achieved what she hoped to, but for those willing to look a little closer, the smoke and mirrors are just barely visible.

 

 

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