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Louisiana Mayor Takes Major Action Against Nike and Their New “Just Do It” Campaign

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Nike continues to reap what it sowed with the choice of Colin Kaepernick for the 30th anniversary of their “Just Do It” campaign, as the mayor of a city in Louisiana has officially banned Nike in his town.

Guess the vast majority of Americans don’t like to see their country, their flag, and the brave souls in the military who defend our freedom treated like dirt by professional athletes and hailed as heroes by sportswear companies.

Who would’ve though?

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In response to Nike endorsing the man who triggered the anthem protest by declaring in 2016 that he was “not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” Republican Mayor Ben Zahn of Kenner, Louisiana issued a new rule for the city’s recreational facilities: No more Nike.

“Effective immediately all purchases made by any booster club operating at any Kenner Recreation Facility for wearing apparel, shoes, athletic equipment and/or any athletic product must be approved by the Director of Parks and Recreation, or his designee,” Kenner wrote in an official memo, the Times-Picayune reported Sunday. “Under no circumstances will any Nike product or any product with the Nike logo be purchased for use or delivery at any City of Kenner Recreation Facility.”

Donna Brazile, the former interim DNC chair and CNN analyst who allegedly leaked questions to Hillary Clinton, tweeted out the memo and said she was “disappointed” in her home town:

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Yahoo Lifestyle notes that the mayor has gotten some criticism from some local officials, including the booster club president for one of the playgrounds and a city councilman, who said he’s “100% AGAINST the decision” and vowed to “meet with the Mayor and other Council members in an effort to rescind this directive.”

The response to Nike’s endorsement of Kaepernick has been as divided as the response to his unpopular protest movement. While Nike reports a 31% increase in sales over last year, polling data suggests the Kaepernick endorsement isn’t going over well at all. A Morning Consult poll last week found that Nike suffered a 34-point drop in favorability overall, with nearly every demographic souring on the brand. Here are the key takeaways from the poll:

Nike’s Favorability Drops by Double Digits: Before the announcement, Nike had a net +69 favorable impression among consumers, it has now declined 34 points to +35 favorable.

No Boost Among Key Demos: Among younger generations, Nike users, African Americans, and other key demographics, Nike’s favorability declined rather than improved.

Purchasing Consideration Also Down: Before the announcement, 49 percent of Americans said they were absolutely certain or very likely to buy Nike products. That figure is down to 39 percent now.

The Effect on the NFL Seems Small, For Now: Forty percent of consumers said Nike’s campaign does not make them more or less likely to watch/attend NFL games — 21 percent said more likely and 26 percent said less likely (14 percent didn’t know).

No one has a problem with Kaepernick standing up for something he’s passionate about, that he believes is an issue that needs to be addressed. That’s the beautiful thing about living in a free country. We can voice our grievances and draw attention to serious topics that are being ignored.

The problem is the way he has chosen to express himself. And on top of that, the way Nike has turned him into some sort of martyr, as if he’s sacrificed a whole lot for his cause.

The man played a professional sport where he made millions of dollars, and lost that privilege after making himself such a controversial political figure. That’s totally on him. Contrast that with military members who have shed blood, lost limbs, or given their lives. It makes the whole thing look really absurd.

Kaepernick is not a hero or a martyr. He’s just a disrespectful, second rate quarterback who is itching to make his living off the back of a political cause rather than making himself actually useful.

Source: Daily Wire

 

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