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More and More Brands Seem to Be Going Openly Liberal. Here’s the Lowdown on Why.

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Earlier this week, Nike, the world’s leading shoe brand, unveiled the individual who would be the face of the 30th anniversary of their wildly popular “Just Do It” campaign, and it was none other than controversial former quarterback Colin Kaepernick.

Clearly, Nike is coming out as a hard left company, as they are supporting Kaepernick and his racially divisive form of protest which consists of taking a knee during the National Anthem, a move that many see as disrespectful to veterans as well as a gesture of ingratitude, seeing as how this country provides people like Kaepernick the opportunity to make millions of dollars by just playing a game.

Nike isn’t the only brand to come out as liberal in the last few years, leaving many folks wondering why these companies keep opening up politically, knowing that doing so will end up alienating a large segment of their customer base and thus, adversely impacting their bottom line.

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Well, truth be told, while they are most definitely going to lose some folks,  they end up gaining far more in other ways, which is precisely why they are doing it.

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You see, consumers this day and age expect the companies they purchase goods and services from to reflect their moral and political values, thus when a brand takes a stand on a controversial issue, it usually strengthens its bond with a particular demographic of individuals who share those same values, which ultimately translates into those folks buying more of that company’s products or at least being willing to pay a higher price for them as a means of showing support to the business.

However, this seems to only work when engaging to the left of the political spectrum and not to the right.

Unfortunately for conservatives, markets for consumer products are not democracies. As American politics gets more polarized by age and less polarized by income, most brands’ target customer will tend to move left relative to the country’s political median, even as the average voter sits to the right of the whole country’s political median.

For example, a poll conducted for The Washington Post in May found that 63% of respondents over age 50 thought it was “never” appropriate to protest by kneeling during the national anthem; only 38% of respondents under 30 said the same.

Younger Americans are also more ethnically diverse than older Americans, so a company trying to sell to young people is naturally selling into a much more diverse “electorate” than a political party running a national election in which the average congressional district is significantly whiter than the country as a whole.

So, think about the demographic of who’s most upset about Kaepernick’s protest movement, and then think about how much an athletic-apparel company needs to concern itself with the opinions of senior citizens, and then think about why Nike thinks this ad campaign will improve its sales.

There is also the problem that conservatives are desperately uncool.

You’d think some brands would try to get on the conservative side of big political issues — you make the conservative sneaker, I’ll make the liberal sneaker, and both of us can enjoy higher profit margins because we don’t have to compete with each other on price. Alas, the conservative shoemaker will face a coolness deficit with not-especially-political consumers, not to mention with the left-leaning creative professionals he’ll need to market the shoes in the first place.

Another important reason why liberal companies seem to benefit more from being open about their political ideology has to do with the fact that the vast majority of folks who are considered influential — think celebrities who endorse products as one example — are left-of-center for the most part, thus giving left-wing companies a bigger boost in the sales department than their conservative counterparts.

The bottom line is that, while companies will certainly suffer some losses from conservatives who decide not to purchase their products anymore due to their left-wing stances on some issues, it’s a price they are willing to pay in order to gain a better, more consistent, loyal following from a younger demographic who will translate into lifelong customers, providing greater stability and longevity for the company.

Unfortunately, until conservatives are willing to admit that they have failed to properly engage the culture at large and work toward revamping the image conservatives currently have with young people, this trend isn’t likely to change.

Source: Business Insider

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Putin Puffs Out His Chest: Crossing ‘Red Lines’ Will Prompt ‘Asymmetrical’ Response

Putin has been extremely antsy as of late.

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Russia

It appears that US President Joe Biden is really getting under the skin of Russian President Dictator Vladimir Putin. These leaders of the world two preeminent superpowers have been trading barbs for weeks now, and on a range of subjects.  The latest focus of their fury has to do with the Kremlin’s continued aggression against Ukraine, where Russian military forces are lining just over the border, with “invasion stripes” painted on their vehicles to prevent friendly fire. This is a tacit admission that there will be fire, and Biden isn’t going to stand for it. The US first sent warships in the direction of the Black Sea in an attempt to deter Putin from poking the bear.  The Russian government responded by blocking the entrance to the area and warning that America’s maneuvers were “adversarial”. Biden responded by sanctioning Russia over a major hacking attack that took place months ago. Now, just ahead of what is believed to be an inevitable Russian invasion of Ukraine, Putin is once again puffing out his chest. Russian President Vladimir Putin, in his annual State of the Nation speech, warned on Wednesday against provoking his country, promising a swift retaliation against anyone who crossed “red lines.“ Moscow will respond “harshly,” “quickly” and “asymmetrically” to foreign provocations, Putin told an audience of Russia’s top officials and lawmakers, adding that he “hoped” no foreign actor would cross Russia’s “red lines,” according to a Reuters translation. Russia is also facing international condemnation for their treatment of journalist Alexei Navalny, who is believed to be at death’s door at a Russian prison hospital.  Joe Biden has said that Russia would “pay a price” if Navalny were to perish in custody of the government.

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DOJ Opens Investigation into Minneapolis Police Department

The investigation will feature the department’s civil rights division.

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On Tuesday, Derek Chauvin was found guilty on all charges in the death of George Floyd. Chauvin was seen on video kneeling on the neck of Floyd for nearly 9 minutes as the restrained man slowly suffocated, in a moment that has haunted our nation for a year. Now that Chauvin is off to prison, and a likely, lengthy appeals process, the Department of Justice is now hoping to find out exactly what went wrong in Minneapolis, and whether or not there is some systemic issue with the police department itself. Attorney General Merrick Garland announced Wednesday that the Justice Department will be conducting an investigation of law enforcement in Minneapolis following the death of George Floyd. The announcement comes one day after a Hennepin County jury found former police officer Derek Chauvin guilty of second degree murder for killing Floyd. “Yesterday’s verdict in the state criminal trial does not address potentially systemic policing issues in Minneapolis,” Garland said during a press conference. Garland said the probe will be a “fully comprehensive review” that will look into whether the Minneapolis Police Department has a “pattern or practice of unconstitutional or unlawful policing.” He specificed that this includes “using excessive force, including during protests,” as well as “discriminatory conduct and whether its treatment of those with behavioral health disabilities is unlawful.” The DOJ will utilize their civil rights division in the investigation, and the Attorney General said that the move could protect “good cops” from their not-so-pristine peers in the precinct. “I strongly believe that good officers do not want to work in systems that allow bad practices,” Garland said. “Good officers welcome accountability because accountability is an essential part of building trust with the community and public safety requires public trust.” Chauvin was moved to prison on Wednesday, and promptly…

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