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More and More Brands Seem to Be Going Openly Liberal. Here’s the Lowdown on Why.

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Earlier this week, Nike, the world’s leading shoe brand, unveiled the individual who would be the face of the 30th anniversary of their wildly popular “Just Do It” campaign, and it was none other than controversial former quarterback Colin Kaepernick.

Clearly, Nike is coming out as a hard left company, as they are supporting Kaepernick and his racially divisive form of protest which consists of taking a knee during the National Anthem, a move that many see as disrespectful to veterans as well as a gesture of ingratitude, seeing as how this country provides people like Kaepernick the opportunity to make millions of dollars by just playing a game.

Nike isn’t the only brand to come out as liberal in the last few years, leaving many folks wondering why these companies keep opening up politically, knowing that doing so will end up alienating a large segment of their customer base and thus, adversely impacting their bottom line.

Well, truth be told, while they are most definitely going to lose some folks,  they end up gaining far more in other ways, which is precisely why they are doing it.

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You see, consumers this day and age expect the companies they purchase goods and services from to reflect their moral and political values, thus when a brand takes a stand on a controversial issue, it usually strengthens its bond with a particular demographic of individuals who share those same values, which ultimately translates into those folks buying more of that company’s products or at least being willing to pay a higher price for them as a means of showing support to the business.

However, this seems to only work when engaging to the left of the political spectrum and not to the right.

Unfortunately for conservatives, markets for consumer products are not democracies. As American politics gets more polarized by age and less polarized by income, most brands’ target customer will tend to move left relative to the country’s political median, even as the average voter sits to the right of the whole country’s political median.

For example, a poll conducted for The Washington Post in May found that 63% of respondents over age 50 thought it was “never” appropriate to protest by kneeling during the national anthem; only 38% of respondents under 30 said the same.

Younger Americans are also more ethnically diverse than older Americans, so a company trying to sell to young people is naturally selling into a much more diverse “electorate” than a political party running a national election in which the average congressional district is significantly whiter than the country as a whole.

So, think about the demographic of who’s most upset about Kaepernick’s protest movement, and then think about how much an athletic-apparel company needs to concern itself with the opinions of senior citizens, and then think about why Nike thinks this ad campaign will improve its sales.

There is also the problem that conservatives are desperately uncool.

You’d think some brands would try to get on the conservative side of big political issues — you make the conservative sneaker, I’ll make the liberal sneaker, and both of us can enjoy higher profit margins because we don’t have to compete with each other on price. Alas, the conservative shoemaker will face a coolness deficit with not-especially-political consumers, not to mention with the left-leaning creative professionals he’ll need to market the shoes in the first place.

Another important reason why liberal companies seem to benefit more from being open about their political ideology has to do with the fact that the vast majority of folks who are considered influential — think celebrities who endorse products as one example — are left-of-center for the most part, thus giving left-wing companies a bigger boost in the sales department than their conservative counterparts.

The bottom line is that, while companies will certainly suffer some losses from conservatives who decide not to purchase their products anymore due to their left-wing stances on some issues, it’s a price they are willing to pay in order to gain a better, more consistent, loyal following from a younger demographic who will translate into lifelong customers, providing greater stability and longevity for the company.

Unfortunately, until conservatives are willing to admit that they have failed to properly engage the culture at large and work toward revamping the image conservatives currently have with young people, this trend isn’t likely to change.

Source: Business Insider

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Brooklyn Bridge Shut Down by Anti-Vax First Responders’ Protest

Is the liberal left paying attention yet?

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For many on the left side of the aisle, there appears to be a false yet pervasive stereotype of the anti-vaccine crowd.  They see the un-inoculated as an amalgam of wild, unkempt Americans clutching their guns and gadsden flags, mixed in with a few of the holistic backwoods types who use homemade deodorant as well.

This is because the left can only see the right as inferior to them, and this gross oversimplification of the issue helps them to process the situation at a level of intensity that suits their cognitive capacity.

But they are wrong, and this ugly characterization is one of the most potent reasons for America’s current political divide.

In fact, the anti-vaccine movement is a highly diverse one, embodied by Americans from all walks of life, including a vast number of fist responders and healthcare workers, who are, by definition, some of the folks at the highest risk for coming into contact with COVID-19.

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They, along with others, made their voices heard in New York City on Monday.

New York City municipal employees are marching across the Brooklyn Bridge Monday against the COVID-19 vaccine mandate.

The protest, which is set to end in front of City Hall on the Manhattan side of the bridge, is billed as an anti-mandate protest on behalf of nearly 50,000 NYC employees who have yet to be vaccinated with a deadline just days away.

Traffic is shut down on the Brooklyn Bridge into Manhattan as of 11:49 a.m., according to police.

The scene was captured by a great many social media users.

How the left is going to spin this is still a mystery, but there is no doubt that they’re going to try.

For many on the left side of the aisle, there appears to be a false yet pervasive stereotype of the anti-vaccine crowd.  They see the un-inoculated as an amalgam of wild, unkempt Americans clutching their guns and gadsden flags, mixed in with a few of the holistic backwoods types who use homemade deodorant as well. This is because the left can only see the right as inferior to them, and this gross oversimplification of the issue helps them to process the situation at a level of intensity that suits their cognitive capacity. But they are wrong, and this ugly characterization is one of the most potent reasons for America’s current political divide. In fact, the anti-vaccine movement is a highly diverse one, embodied by Americans from all walks of life, including a vast number of fist responders and healthcare workers, who are, by definition, some of the folks at the highest risk for coming into contact with COVID-19. They, along with others, made their voices heard in New York City on Monday. New York City municipal employees are marching across the Brooklyn Bridge Monday against the COVID-19 vaccine mandate. The protest, which is set to end in front of City Hall on the Manhattan side of the bridge, is billed as an anti-mandate protest on behalf of nearly 50,000 NYC employees who have yet to be vaccinated with a deadline just days away. Traffic is shut down on the Brooklyn Bridge into Manhattan as of 11:49 a.m., according to police. The scene was captured by a great many social media users. https://twitter.com/gregkellyusa/status/1452679656944058375?s=20 https://twitter.com/RSBNetwork/status/1452693221889376259?s=20 https://twitter.com/JoshuaPotash/status/1452691150310187012?s=20 How the left is going to spin this is still a mystery, but there is no doubt that they’re going to try.

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Facebook Leak Demonstrates Social Network’s Brazen Depravity

More trouble has arrived for the social media leviathan.

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The jig appears to be up over at Facebook, as a number of damaging revelations about the social media giant continue to make headlines.

Most damning, of course, is the fact that Facebook routinely put their profits ahead of user safety, as first noted by a prominent whistleblower during her testimony in front of Congress.

Now, with a massive trove of leaked documents to bolster the case, Facebook appears to be headed toward disaster.

Facebook has long been accused of playing favorites on multiple sides of the political spectrum, and it’s now clear just how much of that uproar extends to the company’s ranks. A Wall Street Journal report based on internal Facebook documents shows the social network’s leaders and staff have reportedly clashed numerous times over its approach to conservative content, particularly from outlets like Breitbart. Rank-and-file employees have accused Facebook of making “special exceptions” from policies for right-wing outlets, while senior-level staff warned of potential pitfalls.

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And also:

Workers argued that Facebook kept Breitbart in a second tier of the News Tab, a section meant to focus on reliable news, despite very low trust and quality scores as well as misinformation violations. Facebook was not only making exceptions, one employee said, but “explicitly” endorsing outlets like this by including them as trusted partners. Staff claimed Facebook was “scared of political backlash” if it enforced policies equally, and believed the site let conservative influencers Diamond and Silk lobby fact checkers to avoid punishment for spreading misinformation.

But it gets worse:

Higher-ups countered with justifications for those decisions. They argued that booting a news outlet for trust scores would risk booting more mainstream outlets like CNN, for instance. When staff asked Facebook to intervene over Breitbart‘s alleged attempts to dodge sites’ advertising blocks, a director said Facebook had to resist the urge and “rely on our principles and policies.”

Other messages from within the company appeared to directly attack Mark Zuckerberg and other high level decision makers over their wanton disregard for safety in pursuit of profits.

The jig appears to be up over at Facebook, as a number of damaging revelations about the social media giant continue to make headlines. Most damning, of course, is the fact that Facebook routinely put their profits ahead of user safety, as first noted by a prominent whistleblower during her testimony in front of Congress. Now, with a massive trove of leaked documents to bolster the case, Facebook appears to be headed toward disaster. Facebook has long been accused of playing favorites on multiple sides of the political spectrum, and it’s now clear just how much of that uproar extends to the company’s ranks. A Wall Street Journal report based on internal Facebook documents shows the social network’s leaders and staff have reportedly clashed numerous times over its approach to conservative content, particularly from outlets like Breitbart. Rank-and-file employees have accused Facebook of making “special exceptions” from policies for right-wing outlets, while senior-level staff warned of potential pitfalls. And also: Workers argued that Facebook kept Breitbart in a second tier of the News Tab, a section meant to focus on reliable news, despite very low trust and quality scores as well as misinformation violations. Facebook was not only making exceptions, one employee said, but “explicitly” endorsing outlets like this by including them as trusted partners. Staff claimed Facebook was “scared of political backlash” if it enforced policies equally, and believed the site let conservative influencers Diamond and Silk lobby fact checkers to avoid punishment for spreading misinformation. But it gets worse: Higher-ups countered with justifications for those decisions. They argued that booting a news outlet for trust scores would risk booting more mainstream outlets like CNN, for instance. When staff asked Facebook to intervene over Breitbart’s alleged attempts to dodge sites’ advertising blocks, a director said Facebook had to resist…

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