At this point in the 21st century, Americans are getting used to their politics invading just about every facet of life. A topic that was once considered gauche to discuss at the dinner table is now fodder for athletes, actors, and corporate interests the nation over.
Now, as a popular tongue-in-cheek conservative saying continues to infiltrate the media from a number of disparate angles, the folks at NASCAR are jerking the wheel sternly to the left.
NASCAR denounced its association with the “Let’s go, Brandon” political cry being used across the country as an insult directed at President Joe Biden. Steve Phelps, NASCAR’s president, said Friday the top motorsports series in the United States does not want to be associated with politics “on the left or the right.”Advertisement - story continues below
Phelps also said NASCAR will pursue action against any illegal use of its trademarks on merchandise boasting the slogan. Retired baseball star Lenny Dykstra posted a photo on Twitter this week of a man eating breakfast at a New Jersey hotel wearing a black “Let’s go, Brandon” shirt alongside NASCAR’s trademarked color bars.
They weren’t messing around, it seemed.
“We will pursue whoever (is using logos) and get that stuff,” Phelps said. “That’s not OK. It’s not OK that you’re using our trademarks illegally, regardless of whether we agree with what the position is.”
“Let’s go Brandon” went mainstream after a college football announcer attempted to deflect a much more profane 4-syllbale chant directed at President Joe Biden by suggesting that the crowd was merely rooting for one of the players on the field.